Welcome to this free online course on strategic analysis. In this course, we’ll explore the key concepts of corporate strategy and the various analytical methods and tools that can help managers make informed decisions and achieve their long-term goals.
First, we’ll focus on analyzing the company’s external environment, examining the economic, political, social and technological factors that can impact a company’s success. We’ll also learn how to use tools such as PESTEL analysis and Porter’s matrix to assess threats and opportunities in the competitive environment.
Next, we’ll turn to analyzing the company’s internal environment, examining its resources, skills and capabilities, as well as its culture and organization. We’ll learn how to use tools such as SWOT analysis and the BCG matrix to assess the company’s strengths and weaknesses, and to identify areas where it can develop and strengthen.
Finally, we will examine the different approaches and tools of strategic analysis, such as strategic planning, growth strategy, diversification strategy and innovation strategy. We will learn how to use tools such as the Ansoff matrix and the value chain to evaluate strategic options and develop effective action plans.
This course is based in part on the book “Strategic Management” by Reed B. Kennedy of Virginia Tech, and is used in accordance with the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license, this is especially true of the written content.
We hope you will find this course useful and interesting, and that you will be able to apply the concepts and tools you learn in your own professional practice.
This course is rich in content and comprises 5 modules.
Source: Strategic Management by Reed B. Kennedy